WHICH websites rank highest by traffic numbers? A study has revealed that The Lott was Australia’s most popular entertainment website in 2023.
Melbourne based SEO service, Impressive, analyzed web traffic data to find Australia’s most popular entertainment websites over the past year based on the number of visits they receive each month. Using Semrush, they compiled a list of the country’s twenty most visited entertainment websites, and then used Ahrefs to find the estimated number of Australian visitors throughout 2023.
The Lott ranked as the most popular entertainment website in Australia throughout 2023, with approximately 2.5 billion total visits in the past year alone. As the official lottery provider for Australia, The Lott received 208.4 million visits per month on average and was visited by Aussies the most in March, when it received approximately 267 million website visits.
Spotify came second with around 1.24 billion total visits throughout 2023. It had the most visits in August this year, at around 116.3 million visits and receives an average of 103.4 million visits each month. Spotify remains one of the largest music streaming service providers that allows users ad-free access to millions of songs and podcasts through a paid subscription.
Netflix took third place with 770 million visits in 2023. The subscription- based streaming service was most popular in October, receiving around 79.8 million visits, and garners an average of 64.2 million visits each month.
SBS came fourth with around 315.2 million visits throughout 2023. The SBS, or Special Broadcasting Service, is an Australian hybrid-funded public service broadcaster with an online On Demand video streaming service. It had the most hits in July 2023 with 31.96 million visits and receives an average of 26.3 million web visits per month.
Prime Video ranked fifth with approximately 279.5 million visits in 2023. It had the most visits in August 2023, with 28.4 million total visits and receives an average of 23.3 million visits per month. Prime Video is Amazon’s on-demand streaming and rental service which is available with an Amazon Prime subscription.
Other entertainment websites to make the top ten include Disney+, Ticketek, Bing, Archive of our Own, and Stan.
“Playing the lottery is a common pastime for many Aussies, with gambling deeply woven into the fabric of our culture,” says Robert Tadros, CEO and Founder of Impressive.
“Therefore, it may come as little surprise to many that The Lott came out on top,” he said.
“It is worth revisiting these figures annually due to how quickly trends can change. With new forms of entertainment on offer, there is an ever- increasing number of platforms to consume it from.”